When you are answering the Privacy Policy questionnaire, you will be asked whether you use the information that you collect for direct marketing. This disclosure is required under the General Data Protection Regulation (GDPR) the UK Data Protection Act 2018, and the Australia Privacy Act 1988, which require Privacy Policies to disclose whether the personal information collected by the website is used for direct marketing and how individuals may opt-out or object to such use.
Direct marketing is the act of selling your products or services directly to the public rather than through a retailer. Examples of direct marketing include:
- Email newsletters;
- Text message advertisements;
- Phone calls;
- Direct mail.
If you undertake any of the above or any other type of direct marketing, you should select "yes" to this question.