When you are filling out the Terms of Service questionnaire, you will be asked of who to contact if someone thinks that you are infringing on their intellectual property. Intellectual property is defined as creations of the human mind and includes items that are trademarked, patented, or copyrighted. Examples of intellectual property can include logos, company names, photographs, and product packaging. Intellectual property infringement means using that property without the owner's permission (e.g. you use the Coca Cola logo without Coca Cola's permission).
We ask you for this disclosure as providing the name and contact information can allow you to create a safe harbor under the Digital Millenium Copyright Act (DMCA). The DMCA provides that certain websites may escape liability for potential intellectual property infringements if they provide the name and contact information of the person who should be contacted for such infringements. For the notice to be proper, the DMCA requires the disclosure of name, email, phone number, and physical address (P.O. boxes are not acceptable in this case). Apart from the DMCA, we also ask for this disclosure as it encourages intellectual property owners to contact you directly to resolve this issue instead of pursuing the matter in court as the first step.