When you start creating your Privacy Policy, the first set of questions will be used to determine what privacy laws apply to you, and thus what disclosures your Privacy Policy needs to contain. The question of "do you monitor the behavior of residents of the United Kingdom" will determine whether you need to comply with the United Kingdom's privacy law, the Data Protection Act 2018. If you answer "yes" to this question, you will need to comply with the Data Protection Act 2018 and will be asked additional questions for the disclosures required by this law.
The UK's Data Protection Act 2018 will apply to you if you are monitoring the behavior of UK residents insofar as that behavior takes place in the UK, regardless of where you are actually located. To determine whether you are engaged in such monitoring, it should be ascertained whether UK residents are tracked over the Internet.
The following is a list of examples that would qualify as "monitoring":
- Behavioral advertisements;
- Geo-localization activities;
- Online tracking through the use of cookies, pixels, or other techniques such as fingerprinting;
- Personalized diet and health analytics services online;
- CCTV;
- Market surveys and other behavioral studies based on individual profiles; and
- Monitoring or regular reporting on an individual's health status.
You should select "yes" to this question if you perform any of the above or monitor the behavior of UK residents through any other means.