When you are answering the Global License Information questions, you will be asked who owns your website or application. You should choose "company" if you have legally formed a company in your state or country and if you do business under your company name. For example, we do business as a company - Termageddon, LLC, which is our company name.
On the other hand, if you have not formed a company and you do business under your own name, you should select "person". For example, the website deepspacehans.com is a personal recipe website owned by an individual - Hans Skillrud. Thus, when selecting who owns the website, Hans would select "person" since he owns and operates the website under his own name.