When you are answering the Terms of Service questionnaire, you will be asked how long is the initial term of the subscription. A subscription is a situation in which regular payments are charged to customers to receive a good, service, or digital content (e.g. a magazine subscription in which the customer pays $10.00 per month to receive an issue of a magazine). The initial term is the term that the customer signs up for when they initially purchase the subscription. To answer this question, please put the initial term of the subscription in the field provided in accordance with the instructions below: 

  1. If you offer only one initial term, input that term into the field (e.g. 1 year); 
  2. If you offer multiple terms, input those terms into the field (e.g. 1 month or 1 year, depending upon the plan the user chooses).