When you are answering the Privacy Policy questionnaire, you will be asked to select the personal information that you collect through your website or application. "Personal information" is generally defined as any data that could identify a particular person.
To determine what personal information you collect, you should look through each page of your website or application and at any technologies that are used that could collect personal information. Websites and applications usually collect personal information through the following features:
- Contact forms;
- Email newsletter sign up forms;
- Account creation forms;
- Billing portals; and
- Analytics.
One of the options that you can select for your answer to this question is "online identifier." Online identifiers are sets of information that relate to the device, application, tool, or protocol that an individual is using when they use the Internet. Examples of online identifiers can include:
- Advertising ID: an identification number that is assigned to a particular device, browser, etc. that tracks the individual online through multiple websites (or sessions) for the purposes of presenting and evaluating advertisements;
- MAC addresses: address given to a network adapter that is hardwired or hard-coded onto a computer's network interface card;
- Pixel tags: a specifically numbered tag that tracks an individual online through multiple websites (or sessions) for the purposes of presenting or evaluating advertisements;
- Account handles: a handle for an account (such as a Twitter handle) that the individual uses across multiple platforms online;
- Device fingerprints: information collected about the software and hardware of a computer for the purpose of identification. Device fingerprints usually contain all relevant information about a device such as the browser version, operation system, and language settings.
You should select "yes" to this question if you collect online identifiers through your website or application.