To answer this question, please select “yes” if you annually buy, sell or share the personal information of 100,000 or more California consumers or households. 


“Personal information” is generally defined as any information that could be used to identify a particular person or any information that relates to an identified person. Examples of personal information include: 

  • Name; 

  • Email; 

  • Physical address; 

  • Phone number; or IP address. 


Websites and applications will usually collect personal information through features such as: 

  • Contact forms; 

  • Email newsletter sign up forms; 

  • Analytics features (e.g. Google Analytics); 

  • eCommerce; 

  • Advertising (e.g. Facebook Pixel). 


Buying personal information means purchasing personal information from a third party such as a data broker. For example, purchasing an email list would be considered buying personal information. In this case, “sale” is defined as “selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing, or by electronic means, a consumer’s personal information by the business for monetary or other valuable consideration.” In addition, sharing personal information means sending that information to a third party. For example, if you use a third party email marketing provider such as MailChimp or ConstantContact to send email marketing newsletter, this would be considered sharing personal information. 

Related Privacy laws

This question will help the software determine whether the California Privacy Rights Act (CPRA) may apply to you.