To answer this question, please select “yes” if you provide a Bona Fide Loyalty Program as described by the Colorado Privacy Act. If you do not offer consumers a Bona Fide Loyalty Program as defined by the Colorado Privacy Act, please select “no” to this question.
A Bona Fide Loyalty Program is defined as a loyalty, rewards, premium feature, discount, or club card program established for the genuine purpose of providing Bona Fide Loyalty Program Benefits to consumers that voluntarily participate in that program. Bona Fide Loyalty Programs provide consumers with an offer of superior price, rate, level, quality or selection of goods or services. An example of this program would be points that can be applied to obtain discounts for a hotel chain.
Related privacy laws
Colorado Privacy Act