Summary:
To answer this question, please input a URL link to your “Do Not Share My Personal Information” Page (e.g. https://abccorporation.com/do-not-share). The purpose of this page is to either immediately effectuate the consumer’s right to opt out of the sharing of their personal information for the purposes of behavioral advertising or to lead them to a web page where the consumer can learn about and make that choice.
Details:
If CPRA applies to you and you listed 'targeted advertising' as to why you collect any types of personally identifiable information (on page 2 of the questionnaire), you are required to provide a page on your website where users can submit a request for the website owner to ensure they do not share their personal information.
If you no longer run targeted advertising, you can unselect that item within page 2 of the Privacy Policy questionnaire (click 'next' and 'submit'), and therefore not be required to provide this page.
If you are indeed still running targeted advertising, you need to provide this page and provide the ability to consumers to opt out of this targeted advertising (for example, provide a form requesting their email and/or social media profile page url so that you can submit it to the advertising company, like Meta, to no longer target that individual). With Meta targeted advertising, for example, you can 'block' that user from your business profile page and Meta states it will no longer run targeted advertising towards that individual.
NOTE: We believe California will make adjustments to this particular new requirement, as there are still a lot of questions that need to be answered by them. We will continue to monitor progress with this new law.
Related privacy laws
California Privacy Rights Act (CPRA)