Do you monitor the behavior of residents of the United Kingdom (e.g. through cookies, pixels or analytics services)?

Modified on Mon, 4 Mar, 2024 at 9:11 AM

To answer this question, please select “yes” if you monitor the behavior of residents of the United Kingdom (regardless of whether you are actually located in the United Kingdom). If you do not monitor the behavior of residents of the United Kingdom, then please select “no” to this question. 


To determine whether you are engaged in the monitoring of behavior, it should be ascertained whether residents of the UK are tracked as they use your website or application. 


The following is a non-exhaustive list of examples that would qualify as “monitoring”: 

  • Behavioral advertisements; 

  • Geo-localization activities; 

  • Analytics services; 

  • Online tracking through the use of cookies, pixels, or other techniques such as fingerprinting; 

  • Personalized diet and health analytics services online; 

  • CCTV; 

  • Market surveys and other behavioral studies based on an individual's profiles; 

  • Monitoring or regular reporting on an individual’s health status. 

Related Privacy laws

This question will help the software determine whether the United Kingdom Data Protection Act 2018 (UK DPA 2018) may apply to you. 

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