To answer this question, please input the value of the customer’s personal information that you have calculated for the financial incentive or price or service difference. In calculating the value of the consumer’s personal information, you must consider one or more of the following factors: 

  • The marginal value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The average value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The aggregate value to the business of the sale, collection, or deletion of consumers’ personal information divided by the total number of consumers; 

  • Revenue generated by the business from the sale, collection, or retention of consumer’s personal information; 

  • Expenses related to the sale, collection, or retention of consumers’ personal information; 

  • Expenses related to the offer, provision, or imposition of any financial incentive or price or service difference; 

  • Profit generated by the business from the sale, collection, or retention of consumers’ personal information; 

  • Any other practical and reasonably reliable method of calculation used in good faith. 


Related privacy law 

California Privacy Rights Act (CPRA)