To answer this question, please input a description of how you calculate the value of the consumer’s personal information for the financial incentive, price or service difference. In calculating the value and drafting a description of such a calculation, you must consider one or more of the following factors: 

  • The marginal value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The average value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The aggregate value to the business of the sale, collection, or deletion of consumers’ personal information divided by the total number of consumers; 

  • Revenue generated by the business from the sale, collection, or retention of consumer’s personal information; 

  • Expenses related to the sale, collection, or retention of consumers’ personal information; 

  • Expenses related to the offer, provision, or imposition of any financial incentive or price or service difference; 

  • Profit generated by the business from the sale, collection, or retention of consumers’ personal information; 

  • Any other practical and reasonably reliable method of calculation used in good faith. 


Related privacy law 

California Privacy Rights Act (CPRA)