To answer this question, please enter a description of how the financial incentive or price or service difference is reasonably related to the value of the consumer’s personal information. For example, if a music streaming service offers a free service as well as a premium service that costs $5 per month, and only the consumers who pay for the premium service are able to opt out of the sales of personal information, the answer to this question would need to explain how $5 relates to the value of selling the personal information of a consumer. 


In calculating the value of the consumer’s personal information and determining how that value is reasonably related to the financial incentive or price or service difference, you must consider one or more of the following factors: 

  • The marginal value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The average value to the business of the sale, collection, or deletion of a consumer’s personal information; 

  • The aggregate value to the business of the sale, collection, or deletion of consumers’ personal information divided by the total number of consumers; 

  • Revenue generated by the business from the sale, collection, or retention of consumer’s personal information; 

  • Expenses related to the sale, collection, or retention of consumers’ personal information; 

  • Expenses related to the offer, provision, or imposition of any financial incentive or price or service difference; 

  • Profit generated by the business from the sale, collection, or retention of consumers’ personal information; 

  • Any other practical and reasonably reliable method of calculation used in good faith. 


Related privacy laws 

California Privacy Rights Act (CPRA)