To answer this question, please input the logic involved in profiling. Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars).
An example of the logic involved in profiling would be “women who are doctors statistically prefer red cars over blue cars as they purchase mainly red cars.”
Related privacy laws
General Data Protection Regulation (GDPR)
United Kingdom Data Protection Act 2018 (UK DPA 2018)