To answer this question, please select the categories of personal information that will be used for profiling. If you use a category of personal information for profiling that is not included in the list of answer options, please select “other” and input the category of personal information into the field provided.
Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual such as their health, personal preferences, interests, behavior, location or movements. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars).
Related privacy laws
Colorado Privacy Act
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