How will the profiling be used in the decision-making process?

To answer this question, please input the description of how the profiling will be used to make decisions into the field provided. 

Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual such as their health, personal preferences, interests, behavior, location or movements. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars). In this case, you would want to describe how the profiling process is used to decide to show red cards to Susan. 

Related privacy laws 

Colorado Privacy Act