To answer this question, please select “yes” if the system that you use for profiling has been evaluated for accuracy, fairness or bias (including the impact of the use of sensitive personal information, if any). Please select “yes” to this question only if you or a third party has performed a written evaluation of the profiling system and you have received the results of such evaluation. If the profiling system that you use has not been evaluated for accuracy, fairness or bias, please select “no” to this question.
Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual such as their health, personal preferences, interests, behavior, location or movements. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars).
Related privacy laws
Colorado Privacy Act