To answer this question, please input a description of the benefits and potential consequences of the decision that is made based on profiling.
Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual such as their health, personal preferences, interests, behavior, location or movements. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars). To answer this question, you would input the benefits and potential consequences of the decision that is made based on profiling.
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