To answer this question, please select the types of SMS messages you plan on sending to individuals who opt in to receiving SMS messages from you from the list below (please note that you can select more than one option): 

  • Conversational: please select this option if customers will send you SMS messages and you will reply to these messages. These types of messages are a two-way conversation between a company and a customer, initiated by the customer. For example, if a customer can text you asking you what time their appointment is set for and you will reply to that customer via SMS message, you should select this option; 

  • Informational: please select this option if a customer gave them your number to contact them and you will send them messages that do not necessarily require a reply from the customer and they are informational in nature. Examples of these types of messages include appointment reminders or shipping confirmations or updates; 

  • Promotional: please select this option if you will send customers marketing information or messages via SMS messages. Examples of promotional messages can include information about sales promotions.