Do you derive 50% or more of your annual revenue from selling the personal information of residents of Louisiana?

To answer this question, please select “yes” if you derive 50% or more of your annual revenue from selling the personal information of residents of Louisiana. 

In this case, “sale” is defined as “the exchange of personal information for monetary or other valuable consideration.” Due to this broad definition, selling can include practices such as: 

1. Providing your email marketing list to a data broker for $500; or 

2. Exchanging your website visitors’ personal information (e.g. IP address) for better analytics. 

Sharing personal information means sending that information to a third party. For example, if you use a third party email marketing provider such as MailChimp or ConstantContact to send email marketing newsletters, this would be considered sharing personal information as the third party is gaining access to your email list. 

Related privacy laws 

Louisiana Data Privacy Act