To answer this question, please input the hex code to your brand color into the field provided without a leading hash symbol. A brand color is a color that is used to represent your website or your company. The color that you input into the field will be the color that is used to create a custom color palette for your cookie consent tool banner. Please note that if you choose not to input a brand color hex code into the field provided, the color of the cookie consent tool banner will default to blue.