To answer this question, please select “yes” if you use the personal information that you collect for profiling. If you do not use the information that you collect for profiling, please select “no.” Profiling is defined as any form of automated processing (without human involvement) of personal information to evaluate certain aspects of a particular individual such as their health, personal preferences, interests, behavior, location or movements. In profiling, information is analyzed to classify people into different groups or sectors, using algorithms and machine learning. Organizations can use profiling to predict the behavior of an individual (e.g. John is single so he will buy groceries on Fridays) or find something out about an individual’s preferences (e.g. Susan is a doctor so she prefers red cars).
Related privacy laws
General Data Protection Regulation (GDPR)
United Kingdom Data Protection Act 2018 (UK DPA 2018)
Connecticut SB6
Quebec Law 25
Colorado Privacy Act
Virginia Consumer Data Protection Act (VCDPA)