What categories of personal information are implicated in the financial incentive or price or service difference?

To answer this question, please select the category or categories of personal information that are implicated (or used) in the financial incentive or price or service difference. If  a category of personal information is implicated that you do not see on the list, please select “other” and input the category of personal information into the field provided. A financial incentive is a program, benefit, or other offering, including payments to consumers, related to the collection, deletion, or sale of personal information. 

The following is an example of a financial incentive program: a grocery store offering a loyalty program whereby consumers receive coupons and special discounts when they provide their phone number. A consumer may submit a request to opt out of sales of personal information. The grocery store complies with their request but no longer allows the consumer to participate in the loyalty program as the store can demonstrate that the value of the coupons and special discounts are reasonably related to the value of the consumer’s data to the business. In this case, the business would select “identifying information” as their answer to this question as “phone number” is categorized as “identifying information.” 

Related privacy law 

California Privacy Rights Act (CPRA)